Communications Toolkit

Plain Language Glossary to communicate technical information in consistent, plain language so that lay audiences can better understand terminology, wastewater surveillance data, and trends. Definitions are tailored for wastewater surveillance programs and can be expanded with input from jurisdictions.

Program Accomplishment Template to help jurisdictions highlight their progress and achievements.

Communications Planning Guide to identify audiences and communication goals, streamline key messages, determine effective information channels based on audience, and manage projects and timelines.

Message Map Template using H5 detections in wastewater an example to practice audience-informed messaging strategies during a nuanced scenario.

Social Media Planning Toolkit to identify demographics and guidelines for developing content, media schedules, and evaluation. It also highlights important considerations for branding, copyright permissions, formatting, content placement, and analytics.

Wastewater Surveillance Infographic depicts the process of wastewater surveillance and serves as a template for communications programs in other jurisdictions.

Communications Library includes over 250 curated materials to support effective communication of wastewater surveillance. The library was developed as a reference for public health professionals, laboratory staff, wastewater operators, and community members.

Animated videos are being developed by the New York State Center of Excellence that explain key concepts of wastewater surveillance to diverse audiences. Our aim is to increase public awareness and build trust in wastewater surveillance as a tool for public health.